Recent research in the field of economics has proven that individual rationality is limited in the sense that the individual is not able to make optimal choices [Kahneman, Tversky, 1981] but is s/he able to make rational choices in the sense of long-term goals? The question is if the economic actor is able to choose such goals which make him/her happy? Maybe a person needs orientation on society, choosing its goals and values to achieve satisfaction with life or happiness [differentiated by: Azizi, 2017]. Loneliness and consumerism are defined as the main causes of illness and disaster. And vice versa, some studies show that individuals who have good relationships with others are much happier and live longer and healthier [Haller, 2006].

Economists are increasingly talking about a new model of an individual who is embedded in society, and the influence of society on individual choices is made through the institutions [Hodgson, 2000]. Some authors focus on the roles of social identities [Kirman&Teschl, 2004; Kranton, 2016; Davis, 2006, 2015], which enable the individuals to adapt to society and are channels for imposing social norms on individuals. Finally, we refer to the role of culture [Alesina&Giuliano, 2015] as a mediator between society and the individual. However, acceptance of some of these standards, such as tolerance, is only possible through legal provisions that may trigger or support certain norms [see: Markus, Stephens, 2017]. Is it enough, however, to embed in society and adapt or take into account social norms? Do all existing social values respond sufficiently to current challenges in the form of global trends (climate change, migrations, cybernation) and allow for social sustainability? [Eisenberg&Jabareen, 2017]. It seems that not all social norms meet the needs of existing trends, as in the case of climate or migration policy. We must therefore perceive social values and norms not as a final solution, but look at them as a successful or failed adaptation to current global challenges. In relation to such a defined range of social values and norms (social sustainability in current challenges) may seem rational or not.

Although these three issues are often discussed separately, it may be necessary to consider together a single model depicting the relationship between individual and social values ​​and standards on the one hand, and the current global challenges on the other hand. Therefore, the purpose of the article is to introduce a framework model that facilitates understanding of the relationship between global trends and social values ​​and norms on the one hand, and individual values ​​on the other. The ratio of individual and social values ​​and standards to economic performance is also taken into consideration when these results are often treated as a reference point and argument for considering values ​​and norms.

Such a model can be helpful not only in understanding the theoretical and empirical relationship between these concepts, but also in designing future economic policy whose effectiveness depends on the context. In this context, individual and social values ​​and norms play a key role, but also create the current changing environment. It is based on the author's earlier research - concepts of human nature [Horodecka, 2018], contextual understanding of evolving goals of economic policy [Horodecka, 2008] and ongoing project with Ramazzotti on the role of different identities in policy choices.  Relations between segments of such a meta-model will be discussed on the basis of existing theories and empirical evidence between various components of this model and descriptive analysis of various discussed phenomena (for example the scope of the presented problems and social challenges).

At this point, I will focus in particular on interdisciplinary research concerning the aspects such as the relationship between social satisfaction and such factors as, for example, social relations, relationship with nature, security, which are guided by social norms.

In the last step, I will focus on the role of this model in understanding currently discussed problems. In addition, I will show the chances of applying this model in current debates on economic policy, such as sustainable development, migration policy and economic inequality.